Telecom service provider, MTN Nigeria has launched a digital comedy platform tagged Comedy+.
According to its management, the platform, which aims to boost Nigeria’s comedy industry, will aggregate indigenous comedy content, serve as a source of income for comedians as well as ensure on-demand access to comedy content for subscribers.
Speaking during the launch of the unique platform, the General Manager, Brands and Communications, MTN Nigeria, Richard Iweanoge said that the introduction of the app aligns with MTN’s mandate of providing life-enriching products and services for subscribers.
“The launch of this unique platform is borne out of the need to fill the yawning gap in the comedy sector. Comedy in Nigeria is fast assuming a critical position given its exponential growth and there is a need for us to harness the potentials of the sector and ensure that there is mutual benefit for all the key stakeholders,” he said.
Iweanoge further added that the Comedy+ platform will ride on the blueprint of its successful sister app, Music+ which is today Africa’s largest digital music service.
Speaking on the benefits of the app, Iweanoge stated that comedy+ subscribers will have access to tons of comedy contents by simply downloading the app on their mobile phones from the respective app stores, adding that a one month free access period is available upon first time download and log-in while subsequent access is subscription based.
Present at the launch were members of Nigeria’s comedy community including Ali Baba, Koffi, Saka, Nedu, Ushbebe, Emmaohmygod, Senator, Etinosa, Longmancomedian, MCShakara, Stillringing, Mark Angel, Monica Friday, Wofaifada, Josh2funny, Ebiye, Deeone, Bellokreb, Romeowj.
Also speaking on the initiative, veteran comedian, Ali Baba, described it as a very welcome development that is coming a time when the comedy industry is in dire need of re-organization.
“We are very happy to welcome this platform. MTN has done well by introducing this platform at a time when Nigerian comedians are feeling short changed,” he stated.