Reliance Entertainment, the Anil Ambani-owned firm, has given a facelift to its subscription-based movie streaming service, Bigflix. The new version will be available in India and across the world at Rs. 50 / $1.99 per month, after a one-month free trial. The plan offers five user profiles, and HD quality streaming on up to five devices simultaneously.
Bigflix’s revamped version is meant to complete in India’s increasingly crowded yet nascent market, which includes the likes of Netflix, Amazon Prime Video, and Hotstar, among others. At the same time, Reliance also wants to cater to “the latent demand of the Indian expatriates” world over.
In a statement, Reliance Entertainment’s COO Shibasish Sarkar said: “Indians are moving to digital entertainment in a big way with consumption growing on a daily basis. Notably, Bigflix will fill in the void created by the decline of the home video market by digitally delivering movies.”