Marketing Nigeria with KLM ‘Celebs Around Town’

Adekunle Gold is known to promote the African attire through his dress sense and music. Kunle Afolayan too, has undoubtedly promoted African languages, foods, attires and lots more in his award-winning films, just as AY’s hit movies are themed on how local characters triumph in foreign lands.

AS KLM introduces journeys of inspirations to its esteemed clients through the “Celebs Around Town” campaign this summer, the Royal Dutch Airlines in partnership with Air France has showed its regard for the Nigerian market. Hence, driving this campaign for the entire Africa, are notable Nigerian entertainers whose experiences in some destinations in Europe and the United States of America will pave the way for others.

Through anticipated interactions with their huge followers on social media platforms, these artistes which include singer Adekunle Gold, Nollywood actress Kate Henshaw, Kannywood actress Rahama Sadau, comedian Ayo Makun, aka AY, and rave-of-the-moment filmmaker Kunle Afolayan will be showcasing the most interesting sights and hang-outs in the cities they visit through video posts and live interactive sessions on KLM’s social media platform as well as theirs.

The journey that begins on June 2, 2017 starts with AY who will be exploring London, to be followed by Adekunle Gold in Manchester; Kate Henshaw in Rome; Rahama Sadau in Berlin, and Kunle Afolayan in New York.

In what seems like a reality show to debut on HipTV through daily recap of the celebrities’ holiday experiences, it is expected that this relationship with KLM and Air France will be explored maximally by taking Nigerian cultures to these destinations in a stylish way.

KLM wants to be the most innovative customer-oriented carrier, hence the choice of these set of artistes who in the words of Arthur Dieffenthaler, Commercial Director, Air France KLM Nigeria & Ghana, embody innovations and style.

He said: “KLM’s global ambition is to be the most innovative customer oriented network carrier in the world, hence we always aim to put our customers first.  In KLM Nigeria we have asked ourselves the question “How can we translate this into a Nigerian context?  In order to do this, we have selected five individuals who we believe really embody these ambitions.  They are innovative, and have a good relationship with their fans. I am sure this would be a unique experience not only for the celebs travelling but also for their fans”

These artistes who I also have great regards for are tourism ambassadors in their own rights, and there is no doubt they will bring Nigeria to the front burner, as they interact with the world.

Kate Henshaw showed a trait of what is to be expected, spotting an Ankara top, during the unveiling of this initiative to the media at the Air France Office, Lagos, on Thursday. Hausa language actress Rahama is every bit a Northern Nigerian diva whose elegance oozes with style. Adekunle Gold is known to promote the African attire through his dress sense and music. Kunle Afolayan too, has undoubtedly promoted African languages, foods, attires and lots more in his award-winning films, just as AY’s hit movies are themed on how local characters triumph in foreign lands.

In tasking them to do more for Nigeria at this time when our tourism industry is in dire need of patronage, they should market our fabrics in the best possible ways and help to identify notable Nigerian food spots and entertainment rendezvous for potential travelers.

In addition to the tourist attractions in these cities, we would like to see who the Nigerian artiste making us proud in some of these cities are, who the Nigerian entrepreneurs in Europe and America are, and so on and so forth.

In bringing these cities to their numerous fans, they should showcase the impacts of Nigerians and Nigerian communities in those cities as well.


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