Subscription Video on Demand (SVoD), service provider for emerging markets, iflix, said it is set to launch its first-of-its-kind SVoD service in Nigeria, Ghana, Kenya, Tanzania and Zimbabwe.
Iflix’s SVoD service offers users unlimited access to thousands of Television (TV) shows and movies from all over the world. With a huge selection of favourite comedies, drama, K-drama, Turkish drama, Bollywood, Nollywood, cartoons, movies, iflix places the entertainment subscribers what to watch at their fingertips.
For one low monthly fee, iflix subscribers can watch on their mobile phone, laptop, tablet, TV anywhere, anytime.
iflix Co-founder and CEO, Mark Britt, said with the launch planned for Nigeria and other African countries over the second and third quarter of the year, iflix will increase its global footprint to 23 territories worldwide, with additional regional markets to be added over the coming months.
He said with the establishment of iflix Africa, with headquarters in Cape Town, South Africa, and trading commercially as ‘iflix,’ the firm will bring its world class service to sub-Saharan Africa (SSA).
According to Britt, iflix Africa will capitalise on SSA’s large youth population, rapidly growing Internet and Smartphone penetration, and huge appetite for digital content and entertainment.
The Nation learnt that the commercial launch of iflix’sSVoD service across SSA, with initial launches in Nigeria, Ghana, Kenya, Tanzania and Zimbabwe, will make iflix’s vast range of thousands of TV shows, movies and more, including many first run exclusives and award-winning programs available to hundreds of millions of consumers across the region.
In addition to having the best of Nollywood,Hollywood, Bollywood, and other regional and local programming, the service will additionally offer an extensive collection of highly acclaimed African shows and movies with iflix Africa planning to introduce exclusive African content series.
“The establishment of iflix Africa represents an incredibly exciting step in iflix’s growth story. As Africa transitions from the margins to the mainstream of the global economy, there is a unique, ‘once in a generation’ opportunity to fundamentally shift the way a billion people consume and enjoy content,” Britt said.
While projecting that Africa will have 720 million Smartphone users by 2020, he said the company aimed to meet the entertainment needs of those growingly connected viewers. “As the fastest-growing mobile market on earth, Africa is without question one of the world’s most dynamic regions,” he added, in a statement exclusively accessed by The Nation.
iflix Head of Africa, Mr. Andre de Wet, stated that iflix was thrilled to introduce its first-of-its-kind SVoD service in Nigeria and other sub-Saharan African countries. “We are passionately focused on providing the broadest selection of premium content at a price everyone can afford.
“We can’t wait to tackle both the enormous opportunities and challenges ahead, in serving this incredibly diverse and exciting region,” de Wet said.
available to over one billion consumers in 18 markets across Asia, Middle East and North Africa (MENA), iflix’s soon-be-launched service in Nigeria will allow each subscriber to access the service on up to five devices, including phones, laptops, tablets, and television sets, for viewing wherever, whenever.
The Nation learnt that iflix continued rapid global expansion into its third region, less than two months after launching in MENA, is coming on the strength of its March 2017 completion of over $90 million round of funding to support its international expansion.
The round added new investors such as Liberty Global Group and Zain Group to the company’s formidable shareholder registry, which also includes global heavyweights Sky plc, Catcha Group and Evolution Media.
This was after the company first launched its service in May 2015. It quickly established its dominance in the Asian region, rolling out its world class service to 18 markets across Asia and MENA in less than two years, and acquiring over five million subscribers over the period.
iflix Africa is expected to make iflix’s world-class service available to over 500 million consumers across the African continent.