With the aim of showcasing the different ways its brand can be enjoyed, Baileys is putting together a baking competition featuring Nigerian celebrities and budding bakers come Sunday, June 26.
Set to take place at the Muri Okunola Park, Victoria Island, Lagos, A-List celebrities, Funke Akindele, Waje, Alex Ekubo and Mai Atafo were recently unveiled as half of the teams of two competing in the ‘Baileys Bakefest’.
The other half of the teams, according to the organisers, comprises upcoming bakers selected on social media.
The four pairs were finally made public with Funke Akindele and Olusegun Adeyemi making up the first pair. Oluwayemisi Ariyo and Waje were the next pair to be announced while Tolu Samaiye and Alex Ekubo followed. Fimisade Osiyemi and Mai Atafo completed the fourth pair.
“This is only a tip of the iceberg” Baileys Brand Manager, Ufuoma Udjoh said. “Our aim is to demonstrate how indulgence can be enjoyed in more ways than one. The Bakefest is going to titillate your taste buds and leave you craving more”, she added.
The Baileys Bakefest is aimed at showcasing the different ways Baileys can be used in delicious treats such as cakes and cocktails.
According to Udjoh, it also seeks to spread the warmth and pleasure the brand stands for while suggesting the need to seize the day and be unafraid to live in the moment.
The event is supported by Beko, Nestle, Smile, Uber, BellaNaija, Accelerate TV, Her Network and Eat. Drink. Lagos.