Apple Hires Two Top Sony TV Executives to Expand Original Programming Efforts

Apple Inc has hired two long-time Sony Pictures Television executives to expand the iPhone maker’s push into original television programming, plunging deeper into a field crowded by Hollywood studios and online streaming services.

Jamie Erlicht and Zack Van Amburg, responsible for hit shows such as Breaking Bad, Better Call Saul and The Crown, will join Apple in newly created positions to oversee all aspects of video programming, the technology company said in a statement on Friday.

“Jamie and Zack are two of the most talented TV executives in the world and have been instrumental in making this the golden age of television,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services.

“There is much more to come,” Cue said of Apple’s video effort.

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