First City Monument Bank (FCMB) has opened a Flexx Hub at the University of Benin (UNIBEN) in Edo State. The Hub is a mini branch where basic banking transactions can be carried out, while also serving as an exclusive banking arena for FCMB’s customers who hold its youth account, known as Flexx. This is the third of such structure to be unveiled by the bank in Nigeria and will further solidify its existing relationship with the youth segment in a sustainable manner.
The Flexx Hub is one of the innovative strategies adopted by FCMB to simplify banking services as it removes avoidable physical banking transactions at branches, while providing holders of the Flexx account the privilege of enjoying extra benefits including wifi and charging ports, among others. The Flexx proposition is also designed to meet the overall financial and other socio-economic needs of young people within the age range of 16 – 25 years. This is summarised in the description of Flexx as, “an app, a card, an account”, features which give account holders the freedom to bank on the go, using the Flexx Mobile App.
The opening of the FCMB Flexx Hub at UNIBEN included a series of exciting, empowering and rewarding activities for the students and other attendees. There were also activities such as appearances by popular celebrities, motivational speakers, music, game shows, dancing competitions and talent contests, during which participating students and other youths won various gifts. FCMB also used the occasion to hand-over the landscaping of a portion of the university’s bus park, which it constructed as part of its Corporate Social Responsibility (CSR) initiatives, to the school.
Declaring the Flexx Hub open, the Regional Director, South-east/South-south of FCMB, Mr. Okey Ezeala, said the development will go a long way to promote financial inclusion on university campuses as well as surrounding communities.
According to him, “what the FCMB Flexx Hub brings to the table is a further simplification of banking services for our young customers, as it removes the rigours of banking so that they are encouraged and happy to adopt mainstream financial services using the Flexx Hub whenever the need arises. Ultimately, the goal is to demystify and remove the perceived rigours of banking thereby reinforcing our values as a simple, reliable and helpful financial institution anchored on the culture of excellence.”
He added that the FCMB Flexx proposition is not just an account, but a lifestyle platform that offers customers varied experiences centred on Fun, Future and Banking (FFB). According to him, “the tripod of FFB is served through digital channels that fit into the lifestyle of the Flexx target market. This includes the mobile app, a microsite and an online account opening platform, all of which allow a potential Flexx customer open an account with FCMB without necessarily having to visit a branch.”